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Public Relations Needs Public Relations People

February 9, 2012

To be completely honest, I’m not certain how Social Media has changed the PR World, because I’ve been immersed in some form of social media longer than I’ve been in the PR World!

 I’ve always known the practice of public relations to be linked with the use of social media. I’m not dumb, of course, I know how facebook and twitter have changed with way businesses and people interact and communicate. They’ve changed the way businesses behave, and for the better.

The constant flow of communication from consumer to business and business to consumer makes the Public Relations department more important and busier than ever, and it my opinion, better than ever. If you believe School House Rock’s saying that Knowledge is Power then you have to believe that the information gained from social media could make businesses freakin ZEUS. The more information about consumers PR people have to work with, the better they can build a PR/business plan to perfectly suit the company and their public.

However,the importance of social media to public relations  creates the belief that social media is all PR does, therefore anyone who has a twitter, facebook, or whatever account can practice good public relations. That, as Dwight would say, is false. Public Relations is about using the information gained from Social Media (and a plethora of other sources) to create strategies that benefit the company.

That’s why when dealing with social media it’s good to have someone with a PR background around. Anyone can have and use social media (Obviously), that’s the point of it. It takes someone who knows what their doing to take full advantage and profit from it.

2 Comments leave one →
  1. February 9, 2012 10:44 pm

    I totally agree with what you said about how its great to have someone with a PR background because it is so true, so many people can get on social media and act like they know what their doing but it takes the PR professionals to actually get the job done.

  2. Brooklyn permalink
    February 10, 2012 12:07 pm

    So well-written, Mb! The links are fantastic!

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